Sure, it’s great that your partner, parents and best friend read your blog. But if you want to get real fulfillment out of writing a blog, you might want to consider trying to get strangers to enjoy your blog too. The best way to do this is to engage with SEO, that is, Search Engine Optimization. SEO is the way that you will get your blog listed on search engines such as Google, and hopefully therefore pull in a wider range of readers than you normally would have.
Here are the best ways to make sure that your blog is listed on search engines – it’s not as hard as you might think.
Use back links as often as possible
Back links are HTML links which are posted on someone else’s blog, but link back to your blog. Back links are very important in building your reputation with Google and Yahoo, as they show that you are respected in the field and ultimately bring in a lot more readers.
The best way to incorporate back links is to use software which analyses how successful your back links are, so that you can change them or move them elsewhere. A free piece of software for your PC to track your back links is Ahref, but you should bear in mind that you are limited to just 5 query requests in the space of 24 hours. An alternative is the Google Webmaster Tool, which although isn’t as detailed as Ahref, is unlimited in showing which links people clicked to get to your blog. If you can track a pattern of the most successful back links, you know where to focus your efforts.
Audit your website’s SEO ranking
This is a piece of advice that mainly targets beginners in the field, although may be applicable to everyone that has little knowledge about SEO. You should use a tool such as Woorank or Test Grader to compile a report on your website’s SEO. The report will show you which parts you are succeeding at, and which parts you could do with more work on. The interface is very clear, with green indicating a working section and red indicating a section which needs improvement.
If you have struggled with SEO, this might be a good place to start.
Keep on top of your traffic analysis
You need to know exactly what your demographics are if you are going to successfully optimize your website. Use the Google Analytics program to find out exactly who your main audience is and then target your advertising and back links to those people.
Keep up to date with your Adwords and Adsense pages, so that you know where your advertisements are working best. If your demographic is 30 year old American women, advertising on a forum specializing in football scores might not be the best idea.
Know about positioning
Positioning is simply the status of the key words on your website. You need to know about positioning because it’s only with knowledge about key words that you will be higher listed on search engines.
There are lots of free pieces of software out there that will chart the success of your key words but one of the better ones is SEO Soft. The software is completely free, and allows you to look at how the key words you are using on your blog are trending and ranking around the world. If you notice that your key words have few hits, you should consider changing them to something more popular, thus stimulating your search engine ranking.
You should note that although SEO Soft is a good piece of software, it does have limitations when it comes to longer key word phrases. Some anti-virus programs will mark is as malicious, and so you might have to run an exception for it to work.
Look at these analysis tools to see where your blog is listed in search engines
Different websites and software work well for different people, and so you might have to try all of these websites before you find the one that works for you. They are all free, and while they are pretty great at the job, most paid services will give you a better indication of where you should be focusing your time.
Should you content spin?
If you don’t know, content spinning is the process of taking an existing article and simply changing some key words around so that you get more hits by the search engine spider which ranks your pages. If you are clever about it, your page will be listed as unique and therefore you will get a much higher ranking for having more quality content.
However Google has become wise to this practice and so their algorithms have become even more complex in recent years. If you are caught content spinning you run the risk of being blacklisted by Google altogether, which will be detrimental to your ranking.
If you really want to content spin, look for the Sp1n Me software. You must be willing to take the risk – it can pay off, but it could cause you severe harm. Practice is key when it comes to content spinning, and so it’s not recommended for those who are new to the blog SEO scene; there are much safer alternatives that guarantee better results.