Guest Blogging Tips for Beginners

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So, my first post, traditionally, I would like to start with a guide for beginner guest bloggers and with description of the phenomenon of guest blogging. I can say that this is what I do for a long time and try lay down the basic guest blogging tips.

 What is Guest Blogging?

Guest Blogging is a link building technique used by online marketers for the purpose of spreading awareness of their company, promoting their names or increasing their search engine rankings by contributing engaging content to 3rd party website owners. In exchange for the content, the guest blogger can receive credit via a hyperlink, publicity or both.

guest blogging tip

Where to start? First guest blogging tip – How to fing blogs

Step 1: Do some research

Advanced Google search

Maybe, the main from all guest blogging tips. Google is a great tool for finding guest blogging opportunities. You just need to know how to use it. Try the next advanced search queries:

  • “guest blogging” [topic]
  • “guest bloggers” [topic]
  • “guest blog posting” [topic]
  • “write for us” [topic]
  • “contribute” [topic]

More information you can find HERE
Also you can use Advangle – a simple and convenient builder of complex web-search queries. As for me, the indispensable tool of any blogger. With it, you can not only find new opportunities, but also keep track of your publication, monitor anchors and links, and more.

advangle guest blogging tip

Learn from the experts

Bloggerlinkup.com
@CathyStucker
An excellent way for guest bloggers and webmasters to meet, delivered straight to your inbox three times a week. Just choose your favorite topics and start writing!

Myblogguest.com
@seosmarty
Great community of guest bloggers and webmasters, all powered by an easy-to-use system.

Citationlabs.com
@GarrettFrench
Robust software to research, filter and expedite your outreach effocts.

The Twitter Tool
@EthanLyon
Fantastic research tool and spreadsheet. Make sure to read the instruction here before using.

Step 2: Prepare your work

Make your work presentable

When sending content along to the site owner, make sure it’s free from grammar mistakes and includes your desired links. Most people have Word, but not the new version, so make to have as a .doc.

Use heading tags to separate topics

Nobody wants to read a huge block of text. Separating topics in your article with the proper H1 and H2 tags makes it easy on the eyes.

Provide relevant images

It’s mostly a courtesy, but some webmasters prefer you to provide images. Save yourself a step and do it right from the get-go. Don’t have any? Go to Flickr and search, but give the owner credit.

Make sure the content follows the webmaster’s guidelines

Not following rules is a quick way of getting your post denied. Just read the rules on their guest blogging page. If they don’t have a page, use the industry standard – 400-words, 2 links, not promotional, on topic.

Include an internal link for the webmaster in your article

What better way to show the blog owner that you care about them than to show that you actually read their blog? Including an internal link to one of their other posts can go a long way when trying to get published on a blog.

Time For Outsearch

Use small online helpers who will help you to deal with your mail. There are many different tools and applications for Gmail. I will describe the ones that I use.

Rapportive

Simple plugin for Gmail that shows you important information about your contacts or those you’re about to contact. Excellent way to know who you’re talking to, before you click send.

rapportive

Boomerang

Easy to use plugin for Gmail that can remind you in the future when an email hasn’t been responded to. This plugin is essential for guest blogging outreach to prevent forgetting about a webmaster. As for me, it is very impostant guest blogging tip.

guest blogging tip boomerang

Streak

Great plugin which allows you create folders and categories for mails.

streak guest blogging tip

Optimizing your response rate

Huge thanks and shout out to @JamesAgate, the founder of Skyrocket SEO for testing some of these theories. Summary below and full write under this link.

Women have a better response rate

Out of 437 positive responses received, 263 of them were sent from a woman and 174 from a man.

Approach as an in-house employee or freelancer

The average positive response rate for an in-house employee and freelancer exceeded 60% compared to 50% as a marketing agency.

Use proactive wording and be direct to save time

You need to “assume the sale” during outreach. Be confident in your content, attach it in the first email but make sure you’re following their directions. If they already accept guest bloggers, you don’t need to ask.

Add a personal touch, don’t be a robot

This is good time to use the Rapportive plugin for Gmail as discussed earlier to personalize your email.

Step 4: Managing your projects (Very important guest blogging tip)

Choose your weapon

Excel

– Pretty much limitless
– Requires experience
– Allows multi user collaboration
– Costs involved
– Offline tool

Google Docs

– Not as robust Excel
– Easy to share
– Allows multi user collaboration
– Free
– Online tool

Recommended column headings in your spreadsheet

  • Client
  • Keywords
  • Target URL
  • Project
  • Status
  • Submitted to
  • Webmaster Name
  • Webmaster Contact
  • Live URL
  • Published Date
  • Article Title

Last Guest blogging TIP:

Try using conditional formatting on the “status” column to color calls based on what stage you are currently at. It makes it easy to view the progress at a glance.

Use, share, enjoy!

K.M.

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