SEO ranking factors like the chemical formulas and reactions. Mixing different elements we can get different results. As chemistry, SEO is a science with its own rules and laws. Search engines reward pages with the right combination of ranking factors. Below you can see major factors you should seek to have.
Factors Work Together
Some factors influence more than others, which we’ve weighted 1 (weakest) to 3 (strongest). No single factor guarantees top rankings. Several favorable factors increase odds of success. Negative “Violation” and “Blogging” factors harm your chances.
On Page SEO Ranking Factors
These elements are in the direct control of the publisher.
Cq – Quality – Are pages well written and have substantial quality content?
Cr – Research – Have you researched the keywords people may use to find your content?
Cw – Words – Do pages use words and phrases you hope they’ll be found for?
Ce – Engage – Do visitors spend time reading or “bounce” away quickly?
Cf – Fresh – Are pages fresh and about “hot” topics?
Ht – Titles – Do HTML title tags contain keywords relevant to page topics?
Hd – Description – Do meta description tags describe what pages are about?
Hd –Headers – Do headlines and subheads use header tags with relevant keywords?
Ac – Crawl – Can search engines easily “crawl” pages on site?
As – Speed – Does site load quickly?
Au – URLs – short and contain meaningful keywords to page topics?
Off The Page SEO Ranking Factors
Elements influenced by readers, visitors and other publishers.
Lq – Quality – Are links from trusted, quality or respected web sites?
Lt – Text – Do links pointing at pages use words you hope they’ll be found for?
Ln – Number – Do many links point at your web pages?
Sr – Reputation – Do those respected on social networks share your content on social networks?
Ss – Shares – Do many share your content on social networks?
Ta – Authority – Do links, shares and other factors make site a trusted authority?
Th – History – Has site or its domain been around a long time, operating in same way?
Pc – Country – What country is someone located in?
Pl – Locality – What city or local area is someone located in?
Ph – History – Does someone regularly visit the site? Or “liked” it?
Ps – Social – What do your friends think of this site?
If searchers “block” site, hurts both trust and personalization.
Bt – Blogging – Have many people blocked your site from search results?
Bp – Blogging – Has someone blocked your site from their search results?
Spam techniques may cause ranking penalty or ban.
Vt – Thin – Is content “thin” or “shallow” and lacking substance?
Vs – Stuffing – Do you excessively use words you want pages to be found for?
Vh – Hidden – Do colors or design “hide” words you want pages to be found for?
Vc – Do you show search engines different pages than humans?
Vp – Paid links – Have you purchased links in hopes of better ranking?
Vl – Link spam – Have you created many links by spamming blogs, forums or other places?
This table of SEO ranking factors is a great cheat sheet for everyone who deals with SEO. You can download it on SearchEngineLand.com.