Anatomy of a Link

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Guys, small article about the link and what it eats.
Experts agree that 70% of a site’s ability to get good rankings in Search Engines comes from the sites that link to it. Getting your share of the 9.2 trillion links on the web isn’t hard but – NOT ALL LINKS ARE CREATED EQUAL.

So, the main links’ parts:

Domain Authority

One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOmoz domain authority of 30 or higher. Also pay attention to such parameters as PR (Page Rank), Alexa Rank, SEMrush Traffic etc. I use SEOquake to track all these factors.

Note: Don’t obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites.

Page Authority

Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages.


Page authority’s corollary is co-citation. The search engines look at the page and ask questions like:
Which keywords are used on the page?

Are there too many links to other pages on this page? Not a good thing.

What content is around the links to other pages?

Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic.

Anchor text and link

This is actual word that is linked to your site. Ideally you want your target keyword to be in the link. “Click here” or links with your firm name as anchor text aren’t as good.


Good Content=Good Blogs=Good Traffic.

That’s why content rules.



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